01) Resume

02) Mission Statement and Philosophy

03) Performance Guarantee

04) Quality Service Questionnaire

05) Maximizing your homes appeal

06) The "Offer" Procedure

07) 17 Reasons for Title Insurance

08) Home Tour

09) Example of Carmen’s target marketing letter

10) Activity creates Activity

11) 5 Reasons for selling or not selling

12) Your property’s value is determined by

13) WILLITSELL

14) Seller’s Estimated Closing Costs

15) For your convenience: A Moving Checklist

16) May I answer your questions

17) Comparative Market Analysis

18) Questionnaire

19) Your homes greatest assets

20) Agent / Seller Agreement: Marketing Restrictions

Dear client:

Your home is likely to be your most valuable material investment. I would not expect you to use my services to sell or purchase this asset without first having some knowledge of who and what I am. The following is a brief resume’ that I offer to introduce myself to you. I sincerely hope it allows you to be more comfortable in choosing me as your real estate professional.

RESUME’

I was born in Milwaukee,Wisconsin. I grew up and graduated high school in Muskego. I continued my education at The University of Wisconsin-Stout with a degree in Merchandising and a minor in business. I spent a semester at the American College for Design in London,England. In 1989 I went back to school to get my Texas Real Estate license. After obtaining my Texas Real Estate license, I have continued to study Real Estate. I have far exceeded the MCE and SAE training that Texas requires each and every year. I graduated from the "Floyd Whickman Sweat hogs program" in 1995. I was awarded the prestigious GRI designation in 1998. I have taken numerous appraisal classes that help me price homes correctly.

I worked in management and as an assistant buyer for 5 years with Sakowitz and Foleys. Later I was relocated to Dallas as a Sales Rep. for Generra Sportswear at the apparel mart. My background in marketing had translated quite successfully in Real Estate. Marketing and promoting is what listing a home is all about.

My hobbies include exercise, skiing water/snow, reading, travel; British isles, Asia, Europe, various local areas, and Scuba diving.

I am married and have two great children, a boy and a girl.

My Real Estate career began in 1990. I have been honored often. I ranked among the top 5 in my office for sales. My office has 30 agents. I have been a multi-million dollar producer every year. I have received the REMAX Dallas Suburbs Masters Award and the Collin County Awards for Sales over 4 million and selling over 30 homes a year. I have also received the Prestigous 1999 Quality Service Award. All of the before mentioned successes have occurred because of the tremendous support that I have received from my clients, my fellow agents in the Dallas area, my great assistants, and my family.

With the support of great people like you, I have become one of the most productive service people of the real estate industry. Without you I would have no success! I thank you in advance for giving me the opportunity to work for you. I assure you that you cannot find better real estate service elsewhere in the world.

Sincere thanks,

Carmen Parker

IN SUMMARY:

THANK YOU IN ADVANCE FOR GIVING ME THE OPPORTUNITY TO BE YOUR REALTOR OF CHOICE.

YOU ARE APPRECIATED!

It is our goal to give the best real estate service possible. Please help us reach our goal by completing the following questionnaire.

Once you have committed to selling your home, there are a number of things you can do to help get the best possible price in the shortest amount of time.

Your Realtor is an expert in marketing homes. However, selling your home is a joint effort with you playing an important role in the final results. Your major role is to make your home as attractive as possible to potential buyers.

Remember that first impressions count. You should do everything you can to make that first impression a positive one. People who consider buying your home will be as critical as you are in searching for your new home.

Take an inspection tour of your home, observing it as a potential buyer would. Take note of any minor repairs and painting that need to be done.

Here are some tips from your Realtor which have proven valuable to homeowners in preparing their homes for showing.

Since the exterior of your home will be the first thing a prospective buyer sees, it is very important to create a good first impression.

1. Keep the lawn trimmed and edged. Weed and cultivate flower gardens. Trim shrubs and eliminate dead trees or branches. Pick up any debris, toys, and lawn equipment.
2. Repair any fences or gates. Give them a fresh coat of paint, if necessary.
3. Is the exterior well painted and the roof in good repair? Are gutters and down spouts in good working order?
4. Wash down driveways and sidewalks. Check them for cracking and crumbling.
5. Replace any cracked windows and torn screens.
6. The entrance should be clean and in good repair. The doorbell and front light must be in good working order.

Start with a full housecleaning from top to bottom. Don’t let dirt and clutter obscure your home’s good points. Discard unused and unnecessary items in storage areas and closets. Eliminating clutter will give your home a more spacious look.

1. Walls should be clean and free of smudges, fingerprints, and dents. Consider a fresh

Coat of paint. Inspect woodwork and wallpaper for problems.

2. Arrange furniture to make each room appear more spacious. Store badly worn furniture.
3. Wash windows and sills. Launder curtains and drapes.
4. Shampoo rugs and carpets. Floors should be waxed.
5. Repair loose doorknobs, sticking doors and windows and warped drawers.
6. Fix leaky faucets and eliminate water discoloration in sinks
7. Tighten loose stair banisters, and be sure steps are free of objects.
8. Light fixtures should be in good repair. Replace discolored or cracked switch plates.
9. Clean out closets to display their roominess. Be sure clothes are hung neatly and shoes and other objects tidily arranged.
10. Bathrooms should be sparkling clean. Repair caulking in tubs and showers.
11. Bedrooms should appear neat with attractive spreads and curtains.
12. Clean and organize the basement, attic, and garage.

Many families tend to learn to live with a broken doorknob and cracked window. All of these little things should be fixed because no prospective buyer wants to do the maintenance you have deferred.

Use caution in planning major improvements that you think will enable you to get more for the house than you paid for it. Of course, an investment in paint where it’s obviously needed will be well worth the cost. The same is true with carpeting shabby enough to be a turn-off.

Most people out shopping for a house would rather plan their own major changes, and you are usually wiser to sell to them the potential at a price they can afford.

1. The TV and radio should be turned off. Let the salesperson and buyer talk, free of disturbances.
2. Send children and pets outdoors to play. This will eliminate confusion and keep the prospect’s attention focused on your home.
3. Leave drapes open for light and airiness. All lights should be turned on to give the room a larger appearance and cheerful effect.
4. Be sure the kitchen sink is free of dishes and rooms are uncluttered.
5. Be courteous but don’t force conversations with the potential buyer. They want to inspect your house—not pay a social call.
6. Never apologize for the appearance of your home. After all, it has been lived in. Let the agent answer any objections.
7. The salesperson knows the buyer’s requirements and can better emphasize the features of your home when you don'’ tag along. You will be called if needed.
8. Let your Realtor discuss price, terms, possession and other factors with the customer.

Your Realtor is an experienced professional who will be able to view your home objectively and make suggestions that will improve the appearance of your home and it’s marketability.

1. After a buyer has viewed your home and has written an offer to purchase, I and the buyer’s representative (if other than myself) will meet with you to present the offer.
2. After the offer has been presented to you and explained in detail, we will answer any questions you might have.

 

Items to which special attention should be paid at this time:

A) Any and all contingencies F) Terms

B) Time limitations on inspections G) Possession date

C) Abnormal costs and/or expenses H) Closing date

D) Limits of liability on repair work I) Escape clauses

E) Approximate net proceeds J) Buyer’s ability to perform

 

3. After all of your questions have been answered, you will make a decision to accept, counter offer, or reject the offer.
4. The offer is then returned to the selling agent who will take it back to the buyer as an accepted/ratified contract, a counter offer for the buyer’s acceptance or as a rejected offer.
5. After the offer has been accepted and ratified by both the buyer and seller it becomes a contract.
6. The countdown begins toward closing and title transfer.

Title insurance is a major expense when buying or selling real estate. I want you to know where your money is going and why it is being spent.

1. A defective title may take away not only the house but the land on which it stands. title insurance protects you against such loss.
2. A deed or a mortgage in the chain of title may be a forgery.
3. A deed or a mortgage may have been signed by a person under age.
4. A deed or a mortgage may have been made by an insane or an incompetent person.
5. A deed or a mortgage may have been made under a power of attorney after the death of the principal and would, therefore, be void.
6. A deed or a mortgage may have been made by a person other than the owner, but with the same name as the owner.
7. A testator of a will might have had a child born after the execution of the will, a fact that would entitle the child to claim his share of the property.
8. A will may have been revoked by the testator after its execution.
9. A conveyance by heirs-at-law of a person supposed to have died without a valid will may be defeated by subsequent discovery and probate of a will.
10. An heir or other person presumed dead may appear and recover the property.
11. A judgement or levy upon which the title is dependent may be void or voidable on account of some defect in the processing.
12. Unless you have the title insured, you cannot be sure you will never suffer loss through title disputes.
13. Title insurance helps speed negotiations when selling.
14. Title insurance can eliminate delays and technicalities when passing title on to another person.
15. If your title is defeated you are reimbursed.
16. The Title Company assumes the risks. You will have free defense in court.
17. Claims constantly arise due to marital status and validity of a divorce.

ADDRESS

OTHER NOTES:

The Mr. Real Estate Team

1508 Harrington Dr.

Plano, TX. 75075

July 12, 1995

Jerry Sprague, M.D.

24450 Wayman St.

Any town, USA

Dear Doctor:

My name is Carmen Parker. I am associated with the Mr. Real Estate Team. Recently Mr. and Mrs. Robert Becker employed me to professionally market their prestigious, custom home. It is located on Placeritos Blvd., one of the most exclusive streets in Dallas, TX. I am contacting you because your profession is one of the few that rewards you with the ability to afford the prestige and luxury that this incredible home offers.

The enclosed brochure offers photographs and a detailed description of the subject residence. As you will recognize after reviewing the enclosed information, the Becker home is a "one-of-a-kind" residence that offers unique architecture, incredible construction, and the absolute best in building materials. The neighborhood is considered to be the "Beverly Hills" of our area.

After viewing the enclosed materials, please call us for a private showing of the Becker residence. It would be an honor to meet you and to offer to you a VIP tour of this spectacular ranchette. For a viewing reservation please call 972-390-7149 and ask for Carmen Parker.

Thank you in advance for making my business a success. You are appreciated! If I can be of any help to you with your real estate needs, please call. My only goal is your satisfaction.

Yours truly,

Carmen Parker

Enclosures: 1) Brochure re: Placeritos 2) List of other interesting properties that I am currently

There are 5 reasons

1. Today’s marketplace.
2. The competing properties available to the buyer.
3. The available financing.
4. The buyer’s perception of your home’s overall condition and appeal.
5. The general economic condition in the area.
6. What buyer’s have been willing to pay for like properties.
7. Supply and demand factors.
8. Location

1. What you have invested into the home.
2. What you need or want out of the property.
3. A bank or tax appraisal.
4. What you heard a neighbor’s home sold for.
5. Insured value.
6. The cost of the next home you wish to purchase.

WARNING SIGN #1: If Realtors are not previewing your home, or if they preview and do not show it, it is being eliminated because of price or condition.

WARNING SIGN #2: If buyers are being shown your home with no results, the buyers are finding better properties to purchase. They are eliminating your home from consideration because it is not competitive in the marketplace.

1. Make it sparkle. Make it the most appealing home on the market.
2. Offer the best terms possible.
3. Price it to be competitive with like properties.

(Circle the appropriate in each category and total.)

1. PRICE: Compared to COMPARABLE properties currently on the market your home is...

A) The lowest priced comparable property on the market - 40% credit

B) Priced in the bottom 20% of comparable properties - 25% credit

C) Priced in the bottom 20-50% of comparable properties - 10% credit

D) Priced in the top 50-80% of comparable properties - 0% credit

E) Priced in the top 80-100% of comparable properties – (Minus) - 25% credit

NET CREDIT FOR PRICE = ________%

2. TERMS: Your home is available with the following terms...

A) 3% or less total cash investment - 10% credit

B) 3-5% less total cash investment - 7% credit

C) 6-10% total cash investment - 5% credit

D) Owner carry 10% or more at less than market rate - 3% credit

E) No seller contingencies related to sale - 2% credit

F) High loan to value, low % rate, assumable loan - 3% credit

G) High loan to value, low % rate, no qualifying loan - 10% credit

H) Seller will pay at least ½ of buyer’s closing costs - 3% credit

J) VA-FHA-Government financing 5% credit

Total - ________

NET CREDIT FOR TERMS = ________%

3. CONDITION: The following conditions are applicable to your property...

A) The interior is very light, clean & cherry - 2% credit

B) The home has an attractive smell - 2% credit

C) The rooms lack clutter & look large - 2% credit

D) No pets are living inside the home - 2% credit

E) The seller is offering a home warranty package - 1% credit

F) The decorating is exceptionally attractive - 1% credit

G) The property has above average curb appeal - 2% credit

H) Substandard, not permitted, not to code items - (Minus) –10% credit

I) The floor plan is not convenient & is non-conforming (Minus) –10% credit

J) The home is in need of repairs or updating - (Minus) –10% credit

Total - ________

NET CREDIT FOR CONDITION = ________%

4. AVAILABILITY: Your property scores the following on accessibility...

A) No lock-box / key box - (Minus) -10% credit

B) No showing restrictions - 2% credit

C) Home always ready & available to be shown - 2% credit

D) No pets on the property - 1% credit

E) Showing preparation & cooperation from seller - 1% credit

F) Severely limited access (uncooperative tenant, etc.) – (Minus) –15% credit

Total - ________

NET CREDIT FOR AVAILABILITY = ________%

"WILLITSEL"

5. MARKETING: Your property offers the following marketing benefits...

A) A sign will be allowed - 5% credit

B) A full service commission is being paid - 10% credit

C) A commission bonus is being offered - 5% credit

Total - ________

NET CREDIT FOR MARKETING = ________%

6. LOCATION: Your property offers the following location benefits...

60% or less = If you truly want your home to sell, you must make adjustments in order to

create a higher score.

As market conditions vary, so will the accuracy of this Marketing Performance Forecaster. In a fast moving, seller’s market, the properties that score low may still sell. In a slow moving, buyer’s market, properties that score in the higher percentiles may require patience on the part of the seller and powerful marketing by the real estate professional before they sell. When interpreting the score, please give consideration to the condition of the local real estate market. The purpose of this forecaster is to help you consider factors that affect marketability before you make your home available to the buying public.

SELLER’S ESTIMATED CLOSING COSTS

*Contract normally calls for Buyer to pay.

Sales Price: $_____________________

*Less Closing Costs: -$_____________________

Less all pay-offs -$_____________________

Less Tax Proration: -$_____________________

TOTAL EST. Net @ Closing: $_____________________

Seller acknowledges the foregoing to be an estimate – NOT A GUARANTEE

Seller: ____________________

Seller: ____________________

1. Why are you moving?

 

2. How soon must you have this home sold?

 

3. Where will you be looking for a new home?

 

4. Will you need a help locating an agent in that area?

 

5. Have you made any major improvements in your home?

 

6. How do you feel about owner financing?

 

7. How did you arrive at your price?

 

8. What are your major concerns about making a move?

 

9. Which is more important to you, Convenience, Timing, or Price?

 

10. What would you do if you couldn’t sell?

 

11. Have you had any bad experiences with a Realtor?

_____4) Other. _____________________________________________